COMBO CLEANER AD CREATIVES OFFLINE

Side talk: this is my problem with advertising awards. Making (irrelevant) information that will influence customer choice slightly different (or larger and louder) and prettier (if not more garish). Yet even with the technological advances of the early 21st century and the raising awareness of the social and environmental issues that our society face, advertising creatives still do what creatives in the 12th century did:

It is essential to delineate one brand from the others, manifested in various forms: from unique shouts to name to logo, merchants have employed theirs or other people’s creativity to articulate their brand and communicate their offerings. In fact, creatives should’ve stopped talking about–or even better–killed advertising in its purest form long ago.Ĭreativity has become a part of advertising from the get go. Nevertheless,I believe these are not the questions that creatives should ponder upon, because while advertising in its purest form–in the sense of getting information and/or perception regarding brands, products, features, prices, and promotion to reach its intended audience–might evolve, again, it is alive and well. It disrupts our attention, our cityscapes, our experiences.Īns thus these morbid conversations are, to some extent, important.

How digital advertising will be butchered by ad blockers and subscriptions Īdvertising–marketing communication in general–might be necessary for the market economy–an economics system that relies on customer’s choices to function properly–but most of the time, it’s just downright annoying. How digital advertising is a scam that went too big that no one dares to kill

COMBO CLEANER AD CREATIVES OFFLINE

How offline advertising will be murdered by digital advertising Yes, today, advertisers i.e the brand and marketing departments of a company (the bourgeois in the beginning of the story!) love to talk about the death of advertising: In lieu of the shouts, rings, knocks, pounds, bangs, thuds, dings, and clinks of the peddling merchants (i.e “tape uli!” and mie dok-doks) we now get geofenced below-the-line advertising as well as telemarketers and door-to-door salespeople. The store signages, each one larger, more garish than the others, are practically the same as today’s advertisers’ battle for attention (and ad spaces) on the digital sphere. The shouting contest between merchants enunciating the price and provenance of their goods is the equivalent of above the line, broadcast communication. This is advertising that is most widely understood by novice marketers, salespersons, and the general audience. More and more brands appear in the market, and as the marketplace became more crowded, the need to shout louder–or differently–became eminent.īad news is, advertising–the art and craft of implanting information into the audience’s minds to influence their choices– in its purest form, hasn’t gone too far from its heyday. Then more and more nifty bourgeoises saw the opportunities from selling those branded products, and marketing was born. This is how we know that the regal Nyonya Suharti is different from the rural Mbok Berek. This is how Sambel Bu Rudi elevates itself from other chili pastes.Īs more artisans tried to tell their own version of those unique values and features, they began to differentiate themselves, and thus, branding was born. When artisans discovered that they can earn a little bit more by providing unique values and proprietary features to commodities, products were born. To talk about its extinction, we need to understand what it is in essence and the reasons of its existence. Maybe you’re like me, who shuddered at the first thought of it, then dismissed it as another sensationalist clickbait.Īfter considering the massive changes in the industry, with more and more in-house agencies being built, more shift towards digital, more talents jumping ship to the tech industry, you stopped to ponder about it and eventually decided to write something about it. Existential Questions for Advertising Creatives If you are a creative in the advertising world, chances are you’ve come across an anecdote (or a full-length article) that announces the death of advertising.

Combo cleaner ad creatives